WHO IS THE DOG /// Our History

Our History

It started with a dream, a dog, and a man named Dan— and has evolved into something amazing in just 10 years. Here are a just a few milestones we’ve reached in the past decade:

  • A dog is born: over a few Long Island Iced teas, a Long Island guy, a Cuban and an Irishwoman hatch a plan
  • Doing good and giving back: LeadDog begins its soon-to-be extensive list of non-profit clients with American Cancer Society
  • Going global: LeadDog’s first international event: WWE Fan Frenzy in Melbourne, Australia
  • Acquisition of National Media Group…Our extended family continues to grow along with our presence in the media industry
  • LeadDog named a Promo 100 Agency for the first time
  • We begin our relationship with ABC-TV as its Promotion Agency of Record
  • Awarded first Ex Award by Event Marketer Magazine for our work with Real Simple Magazine
  • LeadDog moves on up from 14th Street to 25th Street
  • Awarded a second Ex Award for Best Multi-Venue Event with Chase Automotive Finance
  • Awarded a third Ex Award for Best Single Venue/Market Event (Consumer) with Sephora; an ISES Big Apple Award also with Sephora; two FAME Folio Awards for work with SELF Magazine; and a Corporate Marketing Event award for work with World Wrestling Entertainment
  • 1st Annual LeadDog Cup: annual intra-office competition and trash-talking festival commences
  • Acquisition of Epic, expanding our international capabilities and strategic planning and management services
  • Awarded two Davey Awards for digital work on behalf of Red Penguin and Cognizant; two Telly Awards for work with Madison Square Garden; and is named to Event Marketer Magazine’s It List and Agencies To Watch list
  • Really Good Food Division established: Ted & Honey, our Brooklyn café, opens its red doors, led by locavore Chef Chris “Ted” Jackson. Our staff goes nuts over potential for free food
  • LeadDog is nominated for an Emmy for its work with Madison Square Garden!
  • LeadDog builds on its vision to provide value for socially and environmentally conscious brands with the launch of its greendog division
  • LeadDog ranked one of the Top 10 Fastest Growing Agencies in Promo Magazine for the 6th year in a row
  • After an extensive and exhausting interview process, Uma, a somewhat sedentary yet occasionally enthusiastic Pug, wins job as the official LeadDog mascot and resident cheerleader
  • Awarded fourth Ex Award for Best Event Production (Consumer) with NASCAR Champions Week; as well as three PROMAX Awards for Interactive Promotions with TNT’s LeverageHQ.com; a Bronze Cannes Lion for its DeBeers Unbreakable Kiss promotion; two ISES Awards for Best Non Profit with MS Society’s Brain Games and Best Green Event for NYC’s Summer Streets Program; four FAME Folio Awards for Best Life, O, The Oprah Magazine, Rodale and Better Homes and Gardens programs; and a Run Walk Ride Pacesetter Award with Memorial Sloan-Kettering Cancer Center
  • LeadDog heir, Jackson Robinson Red Mannix, 8 pounds, 7 ounces, born July 16, 2009. Dan adds diaper duty to his growing list of responsibilities